WE KEEP CHALLENGING GENDER STEREOTYPES. his time, featuring new icons who show us that “girls’ games” are no longer a thing. Not only in sport, but also in life. Besides, on this occasion we have an unbeatable ally. The FREEDA team lends a hand to highlight the aptitude and courage of women to achieve whatever they set their minds to.
While in ‘Girls Play: we play the same game’ we showed that sport is also a female game, now we are widening the scope. With ‘Girls Play: FREEDA x Lois’ we clearly state that nothing is beyond women’s reach. Through an illustration, an interview and two videos that gather the stories of two real warriors —each one in her own field, we support women’s empowerment.
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EMMETT SKYY X LOIS.
Discover our collaboration with Emmett Skyy. The singer and songwriter from Louisiana takes the rocker style of Lois to the
