collection 2025
SPRING - SUMMER
Welcome to The Western Cut. The new Lois Jeans collection is inspired by the landscapes and culture of the American West. Palettes of earth tones, denim as the main ingredient and a lot of courage in each proposal.
TIME
MACHINE
We came into being in the 60s, an exciting time full of social and cultural changes that deeply shaped our personality. This turned us into a brand committed to its community and everything that goes on around it.
TIME
MACHINE
We came into being in the 60s, an exciting time full of social and cultural changes that deeply shaped our personality. This turned us into a brand committed to its community and everything that goes on around it.
60 Years of Jeans and Jackets
Sixty years of being part of the stories of several generations deserves a celebration. Discover the most personal and emotional campaign of Lois Jeans.
Laura Núñez
Filmmaker and film buff of restless mind
James H. Soul
A unique artist in the digital age
Edu Mora
Artist by profession
Andres Cerezo
Multidisciplinary, it touches all branches of art.
Lois has been connected since its inception with the world of art, experimentation and creativity. Through the Lois & Art initiative, the brand aims to give a voice to emerging artists.
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