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We’re naturally drawn to wondering what lies beyond the horizon. Curiosity gets the better of us—the urge to explore, discover new paths, and go a little further than expected. This new collection is born from that impulse: to step outside the familiar, take risks, experiment, and enjoy the journey.
And yes, we won’t deny it: we’ve loved every minute of the process.
Pure denim essence taken into uncharted territory. The Lois Autumn/Winter collection brings innovative fits and urban cowboy-inspired silhouettes.
We came into being in the 60s, an exciting time full of social and cultural changes that deeply shaped our personality. This turned us into a brand committed to its community and everything that goes on around it.
Through the LOIS & ART initiative, the brand aims to give a voice to emerging artists.
Lois has been involved in the worlds of art, experimentation and creativity since the very beginning.
