{"id":10095,"date":"2017-04-28T12:57:47","date_gmt":"2017-04-28T12:57:47","guid":{"rendered":"http:\/\/www.loisjeans.com\/blog\/?p=961"},"modified":"2024-08-26T14:23:45","modified_gmt":"2024-08-26T12:23:45","slug":"lois-art-2017","status":"publish","type":"post","link":"https:\/\/loisjeans.com\/melo\/2017\/04\/28\/lois-art-2017\/","title":{"rendered":"Mar\u00eda Castro en el proyecto LOIS ART 2017"},"content":{"rendered":"

Nuestra marca lleva relacion\u00e1ndose con el Arte desde los 50\u2019 y hace tres a\u00f1os quisimos rendirle homenaje a nuestra gran pasi\u00f3n. As\u00ed, de nuestro inter\u00e9s por el talento emergente, naci\u00f3 la iniciativa Lois Art<\/b>. Nos propusimos dar visibilidad a diferentes formas de expresi\u00f3n art\u00edstica y este a\u00f1o lo hemos vuelto hacer<\/b>.<\/p>\n

Cuando se nos present\u00f3 la oportunidad de unir a la actriz Mar\u00eda Castro con el fot\u00f3grafo Joaqu\u00edn Paredes<\/b> no pudimos evitar montar una buena. El resultado no pudo ser mejor.<\/p>\n

El trabajo de este artista extreme\u00f1o ya ha sido publicado en medios como L’Oeil de la Photographie, Adore Noir<\/i> o Lomography Magazine<\/i>. Era el fot\u00f3grafo perfecto para nuestro proyecto Lois Art 2017.<\/p>\n

\u00bfEl reto? Retratar a Mar\u00eda Castro tal y como se hac\u00eda hace 180 a\u00f1os. \u00bfEl objetivo? Crear la imagen base para que un grupo de artistas emergentes plasmaran en ella su interpretaci\u00f3n particular. Como resultado, obtendr\u00edamos cuatro expresiones art\u00edsticas fruto de cuatro modos diferentes de entender el arte pl\u00e1stico.<\/p>\n

Y el caos estall\u00f3 en Madrid<\/b><\/p>\n

La sesi\u00f3n fue en la capital. El propio Joaqu\u00edn hab\u00eda construido la c\u00e1mara y el sistema de iluminaci\u00f3n utilizados durante el shooting. Nos trasladamos literalmente al sigo XIX. Lo que vivimos en ese estudio fue magia. Mar\u00eda nos demostr\u00f3 lo profesional que fue al aguantar estoicamente varios ensayos hasta obtener la fotograf\u00eda perfecta. Tras una larga sesi\u00f3n, et voil\u00e0! Ya ten\u00edamos la imagen original que los artistas n\u00f3veles seleccionados deb\u00edan intervenir.<\/p>\n

\"\"<\/p>\n

Aqu\u00ed no acaba nuestro desaf\u00edo art\u00edstico <\/b><\/p>\n

Los artistas seleccionados por Lois Art 2017 hicieron verdaderas virguer\u00edas:<\/p>\n

James H. Soul<\/span><\/p>\n

\"\"<\/p>\n

El artista se deja inspirar por la \u00e9poca en la que se invent\u00f3 la t\u00e9cnica del colodi\u00f3n h\u00famedo para customizar la fotograf\u00eda al m\u00e1s puro estilo western. El material estrella de la obra es el oro l\u00edquido, por eso las tipograf\u00edas nos hacen viajar al a\u00f1o 1800. \u00bfM\u00f3vil?, \u00bfqu\u00e9 es el m\u00f3vil?<\/p>\n

Ana Penad\u00e9s<\/span><\/p>\n

\"\"<\/span><\/p>\n

Su amor por el dril de algod\u00f3n hace de la artista una experta en el \u00e1mbito de la creaci\u00f3n jeanswear. El collage recrea un universo denim<\/i> con materiales muy variopintos: vaqueros usados, cristales Swarovski y punto de cadeneta.<\/p>\n

Jos\u00e9 Luis Parada<\/span><\/p>\n

\"Jose<\/a><\/p>\n

Su dominio de la ilustraci\u00f3n realista le ha permitido conocer distintas t\u00e9cnicas manuales, para finalmente, encontrar el arte del aer\u00f3grafo. El artista consigue que nos sumerjamos en la fantas\u00eda creada para LOIS.<\/p>\n

Juan Antonio Valverde <\/span><\/p>\n

\"\"<\/p>\n

El artista consigui\u00f3 convertir su pasi\u00f3n en su profesi\u00f3n. Tras muchos a\u00f1os de formaci\u00f3n Juan Antonio se ha convertido en un experto del dibujo. Entre acr\u00edlicos, tinta negra, fieltros y plomo de tiza blanca saca el lado m\u00e1s rockero de la artista.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nuestra marca lleva relacion\u00e1ndose con el Arte desde los 50\u2019 y hace tres a\u00f1os quisimos rendirle homenaje a nuestra gran pasi\u00f3n. As\u00ed, de nuestro inter\u00e9s por el talento emergente, naci\u00f3 la iniciativa Lois Art. Nos propusimos dar visibilidad a diferentes formas de expresi\u00f3n art\u00edstica y este a\u00f1o lo hemos vuelto hacer. Cuando se nos present\u00f3 la oportunidad de […]<\/p>\n","protected":false},"author":1,"featured_media":12726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-10095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyectos-lois"],"yoast_head":"\nMar\u00eda Castro en el proyecto LOIS ART 2017 - Lois Jeans Melophone<\/title>\n<meta name=\"description\" content=\"La actriz Mar\u00eda Castro y el fot\u00f3grafo Joaqu\u00edn Paredes protagonizan el nuevo proyecto de LOIS ART 2017. 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