TIME MACHINE.
HISTORICAL EVOLUTION OF LOIS OVER THE YEARS. WE ARE THE SAME, BUT BETTER.
1962
LOIS IS A LEGEND
We are Lois, the legendary Spanish denim brand. Our fashion collections include footwear, accessories and trends for men, women and children.
Denim: a fabric designed for work, but which is all the rage on the streets. Having found the right process for creating and dyeing ‘Spanish denim’, LOIS was born in 1962 as one of the first jeans designed and produced in Europe, specifically in Valencia (Spain).
Confecciones Sáez
In the early 1960s, the Sáez-Merino brothers, Manuel and Joaquín, first heard about a new fabric that was making a name for itself in the USA: the denim.
1963
The Genuine Jeans
1965
Lois, Symbol of Youth
Following the success of the Lois straight jeans, we launched the brand’s first denim jacket in 1965.
Lois History
1968
1970
Our brand conquered international markets: France, The Netherlands, Germany, Great Britain and Canada became hot spots for expansion. Yet it was in the 1970s when we became one of the world’s big four jeans brands.
In that decade, celebrities such as ABBA, Johan Cruyff, Björn Borg and Rod Stewart wore the brand’s garments.
What Great Trousers
Throughout this decade, women broke with the sexist traditional society. What started out as a trickle of Spanish women entering the labour market turned into a movement which had no turning back. Liberalised women took to the street in Lois jeans, miniskirts and shorts.
Lois happy
1975
1977
Hippie’s time
1979
Adventure
1982
In the 1980s the market was flooded with new brands. Society decided to export and started consuming foreign products.
Happy Lois, Tropical Flavour
1985
Ask your body
1987
Collection after collection, Lois has proved its rebelliousness and non-conformism, reaching both the public who grew up wearing our garments as well as the youngsters who are attracted by a brand steeped in history.
Happy Lois, move your Lois
Fashion Is Lois
1989
1991
At Lois we kept working to stay at the forefront of denim brands. Following a time of restructuring within the company, in the early 1990s we made a comeback with renewed energy and the enthusiasm that originally brought us to life.
Art in motion
1992
Jeans and jackets
1996
No Lois
1998
Ghost in the shell
2000
Let Nothing Screw It Up For You
2002
Kids
2009
Autumn-Winter 9/10
Spring-Summer 9/10
2010
2012
Be rebel, be brave
Thus, in 2012, the time had come to cement the company’s new beginnings. Lois turned 50 and we celebrated in style
We continued our international expansion, reinforced by a very distinctive quality: fully designed in Spain, which guarantees the quality and control over the final product.
Mixed techniques, mixed cultures
2014
2015
Just take a moment
Keep the party alive
2016
2017
Don’t stress yourself
Roadtrip through India!
2018
TIME MACHINE.
HISTORICAL EVOLUTION OF LOIS OVER THE YEARS. WE ARE THE SAME, BUT BETTER.
2019
Today, Lois remains positioned as an internationally impactful brand with an extended online ecosystem, offering fashion collections with a broad approach that appeal to people of almost all ages and backgrounds. Besides, in the latest brand campaigns Lois shows its commitment to certain social causes, stressing the concept of free women, who shun gender stereotypes.
Hotel, friends and party
TIME MACHINE.
HISTORICAL EVOLUTION OF LOIS OVER THE YEARS. WE ARE THE SAME, BUT BETTER.
60 Years of jeans and jackets
2022
In 2022, Lois celebrates its 60th birthday with a special campaign inspired by its origins: an old sewing workshop becomes the setting for a family and friends gathering, where denim takes centre stage.
Lois keeps moving towards sustainability. We have added designs made from recycled or natural fabrics such as Tenzel©, Repreve© polyester (made from PET plastic bottles) and recycled cotton to our collections.
Will you join us as we take our next steps?
