This spring–summer, Esta primavera–verano, our new collection is written in denim. Denim takes center stage, becoming language, attitude, and urban territory.
Denim straight on the skin. Denim on denim.. Always denim.

The collection breathes the city. Graffiti-covered walls. Hot asphalt. Urban culture that doesn’t lower its voice. A punk nod that isn’t a costume, it’s an attitude.. Here denim isn’t a basic. It’s a flag. It’s identity.

Jeans with wide fits. Layered looks. Colors washed by summer: blues that move from heavy fade to raw denim. Fits that shape silhouettes without losing freedom. Textures that feel real.

Jackets that follow you into nights that start late.. Bermudas that move to the rhythm of rock concerts. Denim skirts that seduce. Leather boots with a story. Sneakers eady for the street. Bags that complete the look.

Denim evolves. So do we. We incorporate cleaner processes (ozone washing that reduces water use by up to 50%) and recycled materials such as Repreve© polyester or regenerated cotton to care for the environment without sacrificing style.

This season everything returns to the origin.
To the fabric that started it all.

Just Denim.

Lois Jeans
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