collection 2025
SPRING - SUMMER
We are inspired by the west and the American Way of Life. Western fashion captures the essence of freedom and adventure through the landscapes and culture of the American West, where fashion is at the frontier of timelessness. Looks that are contemporary and bold, yet rooted in history. A global collection with garments that adapt naturally to every moment.
American Silhouettes
From iconic American silhouettes to Native American heritage, each garment tells a story of resilience and authenticity. Rich embroidery, desert color palettes and lots of Denim. A classic, versatile, timeless style.
Something Old, Something New
When designing each collection, we always have one eye on the brand’s past and another on street trends. Fashion thrives on history and the reinvention of icons from previous decades, and at Lois we have a long history to draw inspiration from. From hippie icons to the Cowboy aesthetic.
Mediterranean Origins
Originating and raised in Spain, the Mediterranean plays a fundamental role in our identity, and it is reflected in every garment. This is a collection that moves away from conventional national elements, opting for a more refined and sophisticated palette, avoiding visual clichés.
Key Fabric: Denim
Always redefining the possibilities of denim. Denim is not just a trend, it is a statement of identity, a symbol of individuality and authenticity. Since the early 20th century, it has transcended clothing to become a contemporary essential, with its rebellious and timeless spirit.
The Jean Culture:
a Tribute to the Icon
The jean is a fashion icon in its own right and its charm lives on in the contemporary versions we have designed for this new spring summer collection. We pay tribute to denim as a key point of our raison d’être, collection after collection.
