NEW GIRLS.SAME GAME
WE KEEP CHALLENGING GENDER STEREOTYPES.
This time, featuring new icons who show us that “girls’ games” are no longer a thing. Not only in sport, but also in life. Besides, on this occasion we have an unbeatable ally. The FREEDA team lent us a hand to highlight the aptitude and courage of women to achieve whatever they set their minds to.
Sara Peláez is a 32-year-old basketball referee. She began playing as a child and, at 16, she jumped headfirst into this sport thanks to game-scoring friend.. .
“I’m much more of a woman of action than a woman who sits and writes, so I asked myself, why not take the next step?”
Two years later, she looked at refereeing fees and realised that referees were paid much more than players, so she decided to pursue a career in this profession.
WE KEEP CHALLENGING GENDER STEREOTYPES
Carmela Gómez wanted to relive the sensations she used to feel in her grandfather’s carpentry workshop and prove to herself that she could learn the trade.
Carmela is an adventurer brimming with interests who decided to become an entrepreneur, create her own brand and make a name for herself as a reference in the art applied to wood.
“I opened my own workshop and started to develop projects with my personal brand.”
