collection 2025
SPRING - SUMMER
Welcome to The Western Cut. The new Lois Jeans collection is inspired by the landscapes and culture of the American West. Palettes of earth tones, denim as the main ingredient and a lot of courage in each proposal.
TIME
MACHINE
We came into being in the 60s, an exciting time full of social and cultural changes that deeply shaped our personality. This turned us into a brand committed to its community and everything that goes on around it.
TIME
MACHINE
We came into being in the 60s, an exciting time full of social and cultural changes that deeply shaped our personality. This turned us into a brand committed to its community and everything that goes on around it.
60 Years of Jeans and Jackets
Having been a part of the stories of many of you for sixty years calls for a celebration. Discover the most personal and touching campaign of Lois Jeans.
Laura Núñez
Filmmaker and film buff of restless mind
James H. Soul
A singular artist in the midst of the digital age
Edu Mora
Professional artist
Andrés Cerezo
Multidisciplinary, touching all fields in art
Lois has been connected since its inception with the world of art, experimentation and creativity. Through the Lois & Art initiative, the brand aims to give a voice to emerging artists.
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